SERVE is a business development firm that researches, sources and pursues new business opportunities for its clients. SERVE is made up of a network of trusted services providers in multiple countries, who support our clients in a range of areas.
SERVE's strategic partnership with Headquarters in Los Angeles gives our clients access to all the resources and expertise required to rapidly enter and scale in the highly sought after and competitive California cannabis market, the largest in the world.
2017 CannabisReal founded by Reavis Moore to provide business development services for Israeli companies looking to enter California and the US. The firm soon partnered with iCAN: Israel-Cannabis, producer of the CannaTech conferences.
2018 CannabisReal becomes iCAN Serve, the international business and scientific services division of iCAN: Israel-Cannabis, with Moore as Managing Director.
2018-2019 iCAN Serve provides a range of services to 21 clients in 12 countries, including Constellation, Altria, Hawthorne Gardening, and MMJ Group.
2020 Serve is spun off from iCAN into a stand-alone company. The firm enters into a strategic partnership with Headquarters in Los Angeles.
At the dawn of the Cannabis and Psychedelics era and economy, SERVE is seeking local partners around the world, wherever cannabis is legal or about to become legal. Please let us know if you are interested in joining our global network and collaboration.
We help our clients navigate the international cannabis industry, utilizing our expertise, relationships, and business intelligence, and drawing on the resources and extended networks of our partners, present in every meaningful cannabis market.
HIGHER ADVISORS is a talent agency for Cannabis + Psychedelics leaders. We represent innovators from business, science and culture, and match them with highly qualified entrepreneurs and companies seeking co-founders and C-suite execs.
We source and evaluate US opportunities for our international clients and support dealmaking. We also work with US clients seeking entry to the California market. Our ability to deliver these services are a result of expertise and relationships developed over a decade working in the California cannabis business.
California & USA
We are leading experts on the highly advanced Israeli cannabis industry, with senior level relationships in all areas of the ecosystem, including research, medicine, technology, cultivation, and finance. As early movers in the Israeli market, we have a unique understanding of who are the most credible and trustworthy companies and professionals in the country.
Initially focused in Germany and the UK, we represent and support the interests of our clients in Europe, via our trusted partner network there. We source and qualify European opportunities for our clients, and provide them on the ground presence.
Research & Business
SERVE provides qualitative industry research and business intelligence gathering for our clients, utilizing one on one interviews, focus groups and online communities; as well as sourcing, reviewing and analyzing existing data related to the client's research needs.
The only way to acquire real knowledge about the nascent business of cannabis and psychedelics is to go out and collect it at the source, from the people building the industry. We came up in a time when knowledge was harder to come by, before Linkedin users started self-identifying (and self-incriminating) with cannabis. But we traveled and we met and we learned. And we found extraordinarily knowledgeable and trustworthy people, and built relationships with them.
Time is the real teacher, and there is no substitute for putting in the countless hours it takes to become an expert in anything. And cannabis expertise is even more difficult to attain, as we had to learn and practice our trade while its still considered a criminal enterprise in much of the world. It's that level of hard won experience and perseverance that we call upon when undertaking international missions on behalf of our clients.
Our international network has been built by hand, one person and company at a time. And these are aligned and activated relationships, tested and true, with trust earned over time. This also means that along the way we had to say no to more people than we said yes to. And that's because our criteria is high and goes beyond business, as we only work with people we admire. This is why we can confidently recommend any of our international network partners to our clients.